Colour Systems

About Colours

What colours make up your brand?

This might sound like a simple question until you see your logo on different monitors, under different settings, in different lighting and printed on different materials. Fortunately colour standards exist for paper-based printing and electronic media. These standards help to increase colour consistency from one print run to the next and from one printing company to the next.

Among the most critical colour selections are those related to your brand's graphic identity (i.e., your logo and corporate colours). There are five frequently used colour standards used by the graphics industry for colour consistency: